IBM - Reinventing the wheel

This experience introduce "Watson" to the Automobile industry. The immersive film is centered around letting viewers experience first hand what its like to take a ride in the cognitive car of the future. The drive takes place in a stylized 3D environment while infographics communicating Watson's key features animate and surround the viewer.

The Google cardboard experience made its debut at the 2016 International Auto Show in Detroit and is now available for download on Itunes:

https://itunes.apple.com/us/app/ibmix-auto/id1079650988?ls=1&mt=8

Tool of North America
Client: IBM
Creative Team: Clay Weishaar, Seth Benson, Matt Gase, Yuee Seo and Thiebault Delaporte-Richard
Sound: Q Department Studio